THE WORLD
IS COMING TO
OUR BLOCK.
Mercedes-Benz Stadium is 5 minutes from 131 Walker Street. Atlanta hosts 8 matches including a semifinal — bringing 500,000+ visitors to downtown ATL from June 15 through July 15. This is Kodak's biggest revenue window of the year.
ALL 8 MATCHES —
WHAT KODAK'S DOES
Every match, every Saturday, every major moment mapped to a Kodak's activation. The two Saturday matches are our biggest foot traffic opportunities. The Saturdays without matches are where Coffee & Connections live.
| Date | Match | Stage | Time (ET) | Kodak's Activation |
|---|---|---|---|---|
| Jun 15Sunday | Spain vs. Cabo Verde | Group H | 12:00 PM | ⚽ World Kup Launch Party |
| Jun 18Wednesday | Czechia vs. South Africa | Group A | 12:00 PM | In-store specials only |
| Jun 21Sunday | Spain vs. Saudi Arabia | Group H | 12:00 PM | 🌍 International Sip Saturday |
| Jun 24Wednesday | Morocco vs. Haiti | Group C | 6:00 PM | In-store specials only |
| Jun 27Friday | Congo DR vs. Uzbekistan | Group D | 7:30 PM | In-store specials only |
| Jul 5Saturday | No match this day | Open Saturday | 9 AM – 12 PM | ☕ Coffee & Connections #1 |
| Jul 1Wednesday | Round of 32 — TBD | Round of 32 | 12:00 PM | In-store specials only |
| Jul 7Monday | Round of 16 — TBD | Round of 16 | 12:00 PM | In-store specials only |
| Jul 12Saturday | No match this day | Open Saturday | 9 AM – 12 PM | ☕ Coffee & Connections #2 |
| Jul 15Wednesday | Semifinal — TBD vs. TBD | ★ Semifinal | 3:00 PM | 🏆 Semifinal Watch Party |
← Scroll to see full schedule
THREE SATURDAY
MOMENTS
June 15 and June 21 are our two true Saturday match days — Spain plays both, meaning the highest-profile international fans in ATL are out and about. July 15 is the semifinal. All three require a full activation.
LAUNCH PARTY
SIP SATURDAY
WATCH PARTY
COFFEE &
CONNECTIONS
Two Saturday morning networking events held during the World Cup window — on days when there is no match. These are the mechanism that converts World Cup foot traffic into long-term Kodak's relationships: venue rental clients, Loyalty Kard holders, local business partners, and repeat customers.
Local business owners, creatives, side-hustlers, and entrepreneurs gather at Kodak's between the Round of 32 (July 1) and Round of 16 (July 7). The World Cup energy is fully built — this is a morning that taps into it without competing with it. Positions Kodak's as a community hub, not just a coffee shop.
This one leans directly into the World Cup tourism wave. Content creators, videographers, and brand teams are physically IN Atlanta for the semifinal weekend. Many need a beautiful, photogenic space to shoot. This morning introduces them to Kodak's as a venue — and Canvas Firm is right there to quote the rental on the spot. The timing is deliberate: this is 3 days before the biggest match Atlanta has ever hosted.
WHY THESE TWO SATURDAYS SPECIFICALLY
July 5 sits between the Round of 32 (July 1) and Round of 16 (July 7) — the city is deep into World Cup mode but there's no match that day, so foot traffic is high and people are looking for things to do. July 12 is three days before the Atlanta Semifinal, which is the single biggest day in this city's recent sports history. Brand teams, media crews, and international visitors are already here and actively looking for content locations. Both Saturdays are open windows with maximum energy and no competition. Kodak's fills that gap.
THE REVENUE
OPPORTUNITY
Conservative and optimistic projections across all World Cup revenue streams. The 5-week window from June 15 to July 15 is the highest-density revenue opportunity Kodak's will have all year.
| Revenue Stream | Conservative | Optimistic |
|---|---|---|
| Drink Sales | ||
| Daily revenue lift — match day foot traffic2 Saturday matches + 5 weekday matches · est. +$300–600/day vs. baseline on match days | $2,100 | $4,200 |
| World Kup limited drink — $5 · 35-day runEst. 20–50 units/day · mango passion fruit flag sleeve | $3,500 | $8,750 |
| Coffee & Connections drink sales — both eventsEst. 50–100 attendees per event · avg $7/order | $700 | $1,400 |
| Venue Rental | ||
| Canvas Firm-secured rentals — Kodak's 60% shareEst. 3–8 bookings at $500–$1,000/booking total · Kodak's keeps 60% | $900 | $4,800 |
| Coffee & Connections day-of rental conversionsOn-the-spot bookings from July 12 event · early deposits | $600 | $1,800 |
| Long-Term Value | ||
| New Loyalty Kard enrollments — repeat customer LTVEst. 80–200 new Kard members acquired during tournament window | LTV $2,400 | LTV $6,000 |
| IG follower growth → future campaign reachEstimated +300–800 new followers from World Cup Reels and activations | Brand asset | Brand asset |
| ESTIMATED WORLD CUP PERIOD REVENUE (excl. LTV) | ~$7,800 | ~$20,950 |
INSTAGRAM PLAN —
PRE & DURING
Every phase of the World Cup window has a distinct content mode. Pre-tournament builds anticipation and attracts venue rental leads. During the tournament, same-day coverage is non-negotiable — the algorithm rewards real-time relevance.
PRE-TOURNAMENT
May 27 – June 14, 2026DURING TOURNAMENT
June 15 – July 15, 2026The most important fact in this entire document: 131 Walker Street is 5 minutes from Mercedes-Benz Stadium. That is Kodak's competitive advantage for this entire tournament. Every international visitor, every ATL fan, every content creator and brand team in town for 8 matches needs coffee, needs a place to sit, and needs a reason to post. Kodak's is that place — but only if we show up every single week with consistent activations, same-day content, and a clear reason for people to choose us over everyone else downtown. The Coffee & Connections events are the multiplier. They don't just drive one-day revenue — they turn World Cup visitors into venue rental clients, Loyalty Kard holders, and long-term followers. That's what makes this strategy different from a coffee shop just putting up a World Cup sign.