Who We Are | Canvas Firm
Who we are / Canvas Firm

Performance is human.
So are we.

We combine leadership science, people strategy, and operational expertise to turn potential into performance.

Get to know us
01 / Our perspective

Real progress begins with understanding people.

People are never separate from performance.
The thinking behind our work

Even the strongest strategy depends on the people bringing it to life.

We connect organizational psychology, HR consulting, and process intelligence to strengthen leaders and the systems supporting them.

For us, development matters when it changes what happens next.

Dr. Jeremy C. Hudson, Founder and Chief Leadership Scientist of Canvas Firm
Founder / Chief Leadership Scientist
02 / Meet our founder

Leading with science. Building for impact.

Dr. Jeremy C. Hudson

Founder & Chief Leadership Scientist
Organizational PsychologistFormer Dell Global DirectorAuthor & Leadership Scientist

Dr. Jeremy C. Hudson is an organizational psychologist, author, and leadership scientist focused on helping people and organizations sustain high performance.

He previously led global culture and engagement work at Dell Technologies and helped shape EY’s U.S. First-Year Experience strategy. His career also spans higher education and healthcare.

He created Canvas Firm’s Whole Person Leadership framework and Leadership Power Rating® and authored The Momentum Year—turning leadership research into practical tools.

03 / The people behind the performance

Different expertise.
Shared commitment.

Our team brings complementary expertise in HR, leadership performance, and program execution.

Meet the Canvas Firm team ↓
Tonya Fleetwood

Tonya Fleetwood

Sr. HR Consultant

Tonya helps organizations strengthen HR practices and align people solutions with business needs.

EJ Edney

EJ Edney

Sr. Leadership Performance Consultant

EJ helps leaders strengthen capability, navigate challenges, and translate insight into action.

Shundrika Williams

Shundrika Williams

Sr. Leadership Performance Consultant

Shundrika develops mindful, emotionally intelligent leadership and performance under pressure.

Jordan Elliott II

Jordan Elliott II

Program Operations Manager

Jordan coordinates program delivery and helps create seamless client and learner experiences.

Illustrative portrait concept for Avery Cole; not an actual photograph

Avery Cole

Sr. Executive Assistant

Avery supports day-to-day coordination, scheduling, and the details that keep our team moving.

One firm. Complementary perspectives. A shared focus on meaningful outcomes.

Jordan and Avery portraits are illustrative concepts pending approved headshots.

04 / How we work

Insight is the starting point.
Impact is the standard.

We connect evidence-informed insight with practical action.

01 / SEE

Understand.

Assess the leadership behaviors, people experiences, and processes influencing results.

02 / BUILD

Design.

Create relevant strategies, development experiences, and practical systems around the actual need.

03 / SUSTAIN

Deliver.

Strengthen execution, measure progress, and build capabilities that endure beyond the engagement.

05 / What matters to us

Human-centered.
Outcome-driven.

We put people first and measure progress by what changes.

Two practices. One connected view.

Growth & Performance develops people. Process Improvement & Intelligence strengthens how work gets done.

Explore Canvas Firm's work ↗
01

See the whole person.

Identity, emotions, well-being, thinking, and relationships shape the way we lead and work.

02

Measure before developing.

Strong solutions start with understanding the actual need rather than assuming the answer.

03

Make it practical.

We favor tools and experiences people can use in their decisions, teams, and workdays.

04

Build what lasts.

Our objective is greater clarity, stronger capability, and systems that support lasting progress.

Let's build what's next

Your organization has potential. Let's turn it into performance.

Developing leaders or improving how work gets done? Let’s talk.

Start a conversation