Canvas Firm:

People Power Performance

People Power Performance is more than just our tagline, it captures our belief that sustainable results begin with human potential—when people thrive, high performance follows leading to quality results.

Canvas Firm is a leadership & strategy consultancy dedicated to turning people potential into measurable performance— everywhere teams strive.

Our Mission and Focus

Our Organizational Mission is…


To empower leaders and organizations to unlock their full potential through transformative assessments, actionable insights, and innovative growth strategies.

Our Road to 2000 Mission is to…

Empower 2,000 leaders by the end of 2025 to drive transformational change, bridge the gap between potential and performance, and create a ripple effect of impact across industries.

Our Values

  • We live by our values with every interaction with our team and our clients. Our values are…

    • Integrity: We deliver honest, data-backed insights you can trust.

    • Innovation: We continuously refine our methods to stay ahead in a rapidly changing landscape.

    • Collaboration: We believe in working side-by-side with you to build solutions that truly fit.

    • Resilience: We transform challenges into opportunities, ensuring your culture thrives under pressure.

    • Data-Driven Results:
      Our strategies are rooted in measurable insights, ensuring every decision drives tangible outcomes.

    • Maximum Effort:
      We bring our best to every challenge, ensuring no detail is overlooked and no opportunity is missed.

Our History

Canvas Consulting Firm was born in 2022 out of Dr. Jeremy C. Hudson’s conviction that people—not products—ultimately power performance.


Dr. Jeremy C. Hudson—organizational psychologist, NCAA Leadership Consultant, sports leadership strategist, former global culture director at Dell Technologies, and people experiences leader for EY—launched Canvas Firm as a boutique consulting firm serving growth phases businesses, higher education and sports clients, and quickly expanded into corporate, healthcare, and nonprofit sectors.

Today we deliver data‑driven assessments, resilience simulations, and culture transformation roadmaps to Fortune 500 companies, universities, athletics and professional sports organizations, and mission‑driven startups. Our methods fuse behavioral science with practical executive experience.

What hasn’t changed is our obsession with one metric: human performance that moves the scoreboard for every organization we touch.

Interested in Joining Our Team?

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Our Leadership Team

  • Dr. Jeremy C. Hudson

    Founder & Chief Executive Officer

  • Larry Miller

    Chief Branding Officer

  • Tonya Fleetwood

    Tonya Fleetwood

    Sr. Director, People Strategies

  • Dr. EJ Edney

    Sr. Director, Leadership Development